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The New York Times Magazine: How to Cook Up a Food Celebrity

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It could have been the Cannes film festival, the way the water glittered in the background and the fans swarmed their favorite stars and the photographers clicked and clicked. One of those photographers, scruffy and lavishly tattooed, appeared suddenly as Katie Lee walked from her grand hotel where the event’s organizers had ensconced her in a junior suite on a high floor, toward the temporary city of beachfront tents where her presentation would take place.

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